Established in 2016, we are a trend driven, small family business with a passion for fun fashion. We adore creating one of a kind, funky clothes, starting from 0 to 10 years and adults too.

As a busy mum to two young children, I understand the need for durable, high quality clothing, while also being fun and comfortable - we want your little ones to choose Wear it baby from their wardrobe, and to enjoy wearing us too.

All of our items are designed, handmade and packaged from our home garden studio, by our very small team, in Staffordshire, UK.

Our exclusive clothing is handmade to order, using top quality, super soft and stretchy cotton Jersey fabric, making it ideal for busy toddlers and gentle on delicate baby skin.

Thank you for stopping to look around and choosing to shop small. We hope you love what we do, just as much as we love doing it!